Sound Design for Commercials, Bay Area | Swell Sound

Sound Design for Commercials

Find what makes the story yours. Then build it.

Selected project

Vuori — Jack Draper Wimbledon

Sound design and mix for Vuori’s Jack Draper Wimbledon spot.

Watch the full spot →

What we do

Every sound is a creative choice.

A product can feel tangible before anyone touches it. An animated world can feel inhabited. A transition can shift the energy of the whole edit. We start with what the story needs to make the audience feel, then build a sound palette that belongs to it. You can bring boards, a rough cut, or a picture that is ready for finishing.

Narrative sound design

Shape effects, textures, and transitions around the picture, pacing, and moments that need to lead the story.

Product detail

Give the click, pour, movement, or impact a point of view that fits the product and creative direction.

Animation and motion

Build a sound world when there is little or no production audio to start from.

Environments and atmosphere

Create a sense of place and scale, from a close, intimate detail to the energy of a larger world.

Custom sound and foley

Discuss which details need to be recorded or created for the action rather than relying on an existing effect.

Design through the mix

Refine sound against dialogue and music in the final mix, or agree on a stem handoff for your finishing team.

Recent studio work

Recent collaborations.

We Are Royale / Hasbro

Grogu Comes Home

Voiceover, original music, and mix for Hasbro’s Grogu spot with We Are Royale.

Watch the spot →

Vuori

Jack Draper Wimbledon

Sound design and mix for Vuori’s Jack Draper Wimbledon spot.

Watch the spot →

SF Giants

Mike Krukow Tribute

Sound design and mix for the San Francisco Giants’ tribute to Mike Krukow.

Watch the spot →

How it works

One clear process. Room for the creative.

01

Talk through the idea

Share boards or a cut, references, and the moments sound needs to carry. We’ll agree on the direction and timing.

02

Build the palette

Develop the textures, effects, and environments against picture, including custom recording where the scope calls for it.

03

Review in context

Listen with your creative team, in studio or remotely, and refine the details around the story.

04

Mix or hand off

Continue into the final mix at Swell, or prepare the agreed sound design files for your mixer.

Frequently asked questions

Before we start.

How early should we bring you in?

Boards and an early cut are enough to start a conversation. Early involvement creates room to explore sound as part of the idea. If your edit is ready for finishing, we can discuss the moments that need attention and work back from the delivery date.

What is the difference between sound design and foley?

Sound design covers the broader creative world of effects, textures, and environments. Foley is the recording of performed sounds—such as footsteps or handling an object—to fit an on-screen action. We’ll discuss where custom recording would help your project.

Do you work on animation?

Yes. Our Atlassian collaboration includes sound design and mixing for animated videos. Without production audio dictating the world, movement, transitions, and small details can all become part of the creative language.

Can you deliver sound design to another mixer?

We can discuss a separate sound design handoff. Tell us who will mix, what session or file format they need, and how they want the elements organized. We’ll confirm the stems and delivery scope before starting.

What should your spot feel like?

Send a cut or boards, a few references, and your timeline. Let’s talk about where sound can take the idea.

Talk through your sound →

Prefer a direct conversation? [email protected] · 415.772.5588

Swell
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